商品敘述：

Traces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine the nature and structure of the industry. Traces IKEA''s growth from a tiny mail order business to the world''s largest furniture dealership. Describes the innovative strategic and organizational changes Kamprad made to achieve success. In particular, focuses on his unique vision and values and the way they have become institutionalized as IKEA''s binding corporate culture. The trigger issue revolves around whether this vital "corporate glue" can survive massive expansion into the United States and the Eastern Bloc and Kamprad''s replacement as CEO by a "professional manager.

涵蓋領域：

Advertising media;Associations;Business expansion;Business growth;Business history;Globalization;Growth strategy;Leadership qualities;Management philosophy;Operations strategy;Organizational change;Organizational restructuring;Organizational values;Product development;Product distribution;Social entrepreneurship;Strategy;Succession planning;Suppliers

相關資料：

Case Teaching Note, (5-395-155), 15p, by Christopher A. Bartlett, Ashish Nanda

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